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AOL reveals Advertising.com to launch PubAccess web-based self-serve interface

Internet Business News, April 10, 2008

Global web services company AOL has revealed that PubAccess, is being launched by Advertising.com, providing a web-based self-serve interface for publishers to join the Advertising.com network.

AOL said PubAccess (http://www.pubaccess.com) combines the control and simplicity of a self-service interface with Advertising.com network's quality and technology advantages and is intended for small publishers to manage the advertisements displayed on their sites.

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According to AOL, with network approval, PubAccess gives publishers more control over the inventory placed within the Advertising.com network, enabling them to pull tags, view activity reports and block advertisers and categories. It confirmed publishers' inventory will be optimised by Advertising.com's AdLearn technology, by using PubAccess, resulting in increased revenue and payouts, with publishers also gaining from Platform-A's advertiser base.

The company said PubAccess extends Platform-A's work to help web publishers

monetise their ad inventory more effectively, while enabling Advertising.com to work with and service thousands of publishers.

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Business Services Industry

AOL reveals Advertising.com to launch PubAccess web-based self-serve interface

Internet Business News, April 10, 2008

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