Business Services Industry

Boston.com partners with Google to enhance local search offering

Internet Business News, March 26, 2008

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INTERNET BUSINESS NEWS-(C)1995-2008 M2 COMMUNICATIONS LTD

Boston.com, the website of The Boston Globe, a division of media company The New York Times Company (NYSE: NYT), announced on Tuesday (25 March) the addition of Google's local search results and mapping technology to its local search application.

With this addition, the business listings from Google are reportedly easily accessible within Boston.com's new search product.

The company said that the new search product offers users comprehensive, highly relevant local search results that features all content from The Boston Globe and also Google's local business listing search with mapping news and information from over 4,000 local websites. It will also offer over 5,000 local event listings, multimedia content from local TV, radio, the Globe, and users.

The new local search page is available at http://www.boston.com/search.> ((Comments on this story may be sent to info@m2.com))

COPYRIGHT 2008 M2 Communications Ltd.

COPYRIGHT 2008 Gale, Cengage Learning

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