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Trovus launches website marketing analysis tool

Internet Business News, Sept 11, 2008

INTERNET BUSINESS NEWS-(C)1995-2008 M2 COMMUNICATIONS LTD

Trovus, a specialist in website marketing technologies, today (11 September) launches a new web analytics tool called Trovus Revelations.

The company said the tool will be useful in helping marketers to identify and exploit on-line interest and unconverted sales from specific companies, potentially enabling businesses to maximise possible sales in the current economic climate.

Although it tracks and logs key information, such as the source domain of individuals accessing an organisation's website, how the user found the site, which pages they viewed on the site and how long they spent on those pages, the software does not record any information which might compromise the privacy of users accessing the site.

Revelations is being marketed to small and medium enterprises as a method of enhancing on-line sales and marketing efforts and collecting marketing intelligence to identify potential sales opportunities.

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COPYRIGHT 2008 M2 Communications Ltd.
COPYRIGHT 2008 Gale, Cengage Learning
 

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