Universal Music Group and Kiwibox announce launch of music video library

Internet Business News, March 5, 2009

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Music company Universal Music Group (UMG), a unit of media company Vivendi, and teen social networking site Kiwibox, a business unit of Magnitude Information Systems Inc (OTCBB:MAGY.OB), announced on Wednesday (4 March) the availability of over 5,000, full-length, searchable UMG music videos.

The videos, a result of a partnership between UMG and Kiwibox, bring entertainment to Kiwibox's 2.4m teen members, while enabling them to connect and interact about their favourite artists. The launch of Kiwibox Music Videos creates a branded and sponsor friendly environment where advertisers can interact with the teen audience around high quality video content.

The UMG music video catalogue is interwoven into Kiwibox's teen editorial content under the title of 'Kiwibox Music Videos' and can be found at: http://MusicVideos.Kiwibox.com.

No financial details were disclosed.

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