True.Com Signs Nearly A Thousand New Singles Per Hour

Online Product News, Oct 1, 2006

With more than 1,400 online dating sites in the nation to choose from, TRUE(R), the leading scientifically based online relationship site, has announced that more than 10 million singles have chosen to meet on their site. This marks yet another example of TRUE's leadership in the online dating industry. The site was started by founder and CEO Herb Vest in 2003 with a commitment to safety and compatibility, aspects customers are increasingly demanding in online dating services.

"We are so excited that TRUE has eclipsed the 10 million member mark and continues to maintain that growth, signing up nearly a thousand new singles per hour," said Herb Vest, founder and CEO of TRUE. "Our entire TRUE crew is dedicated to helping every member find TRUE love and romance, and we wish all the happiness for every one of them."

In addition to this announcement, Hitwise -- the world's leading online competitive intelligence service -- ranked TRUE the leader in the Lifestyle- Dating category -- as the No. 1 Web site in this category for three months in a row. TRUE not only ranked first out of the more than 1,421 sites that Hitwise reported data on in July 2006 for the dating category, but TRUE remained one of the top 100 most-visited sites among U.S. Internet users, with a rank of 72nd as measured by Hitwise.

"It just makes more sense for singles to use TRUE. We're the leading scientifically-based online relationship site. We are No. 1 in our category according to Hitwise, and we're increasingly recognized as the safer place to date online," said Ruben Buell, president of TRUE. "We are honored that people continue to choose our site and that Hitwise acknowledges us month after month. It is proof of our hard work and dedication. We're committed to helping our members find the love they're looking for, and our members show their trust by continuing to choose TRUE."

Reasons for TRUE's Rise to Success:

TRUE is the Only Site Dedicated to Improving Security

TRUE is the only online relationship service that is totally committed to making online dating safer. By conducting criminal background screenings before allowing members to communicate with one another, TRUE significantly reduces the number of felons on its site. TRUE also works with Federal and State agencies, including parole boards, by notifying them that a member has misrepresented his or her criminal or married status in order to improperly communicate with members. "I can't guarantee that ex-felons and marrieds cannot get on TRUE; but, I can guarantee that they will be very, very sorry that they did," said Vest. TRUE is also the only online relationship service to conduct single-verification screening, designed to keep married individuals misrepresenting themselves as single off of the TRUE site.

TRUE Offers the Only Scientifically Based Compatibility Test

In addition to addressing the need for increased security, TRUE is the only online relationship service to offer scientifically based compatibility testing. The TRUE Compatibility Test(TM) (TCT) is uniquely endorsed by Psychology Today and independently certified to meet the Standards for Educational and Psychological Testing. Furthering its promise of helping singles find long-lasting and fulfilling relationships, TRUE recently expanded on its TCT by adding SEXPLORATION(R). With this test, TRUE is the only online relationship service that provides a professionally constructed tool to measure sexual compatibility and explore the intricacies of this important issue.

The test can be found at http://www.true.com/SEXPLORATION.htm.> About Hitwise Competitive Intelligence

Hitwise reported data on more than 1,400 Web sites in the Lifestyle- Dating category in July 2006. Hitwise monitors 500,000 Web sites measuring Internet traffic for 25 million users worldwide, 10 million in the United States, providing marketers with timely and actionable marketing insights on how their online presence compares to competitive Web sites. Hitwise collects this information via a combination of Internet Provider data partnerships and opt-in panels, which complies with local and international privacy legislation as audited by PricewaterhouseCoopers.

For more information, visit http://www.hitwise.com.

About TRUE

TRUE is safer, savvy and the leading scientifically based, online relationship service, whose mission is to help singles find long-lasting and fulfilling relationships. Founded on an advanced, scientifically-based compatibility test uniquely endorsed by Psychology Today and independently certified to meet the Standards for Educational and Psychological Testing, TRUE is the only online relationship service that actively seeks to further protect the safety of its communicating members by conducting extensive criminal background screenings and single-verification screenings. With the help of proprietary research and in conjunction with national and international advisors in the field of relationship and psychology, TRUE's team of experts guides members step-by-step through all stages of the relationship-building process.