IVILLAGE AWARDS JANE BE PURE SPOT ON "WEEKLY TOP LIST"

Online Product News,  Dec 1, 2007  

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Lisa Yarnell, CEO, Jane & Company, Inc. has announced that JANE Be Pure(R) Mineral makeup was awarded a spot on the coveted "Weekly Top 10" list of beauty products for an "eco-chic green product line" on iVillage.com. iVillage is the #1 online destination for women with an average of 408 million page views/month

"We are thrilled with our first GREEN products recognition," said Yarnell. The Jane Be Pure(R) Mineral line, which was recently introduced in early 2007, now has grown to 74 skus in lip, eye and face beauty products.

"Jane Be Pure(R) Minerals have been embraced by the green retail community and eco-consumers all over the country. To receive this type of unsolicited acknowledgement from iVillage, one of the most influential and highly trafficked sites for eco conscious women on the internet, is a stunning achievement! Jane has gone GREEN and people are noticing quickly," exclaims Yarnell.

iVillage's Beauty & Style channel recently launched its "Weekly Top Ten List" whereby editors select and highlighted their favorite natural products. JANE Be Pure(R) Mineral Collection was part of iVillage's "Au Naturel Week." This specific section of iVillage boasts more than 1 million unique visitors/month and more than 30 million average page views. The Top Ten List is also promoted on iVillage's popular home. JANE Be Pure(R) Mineral makeup is all talc-free, oil-free, wax-free and fragrance-free. Be Pure(R) Mineral face products contain rich minerals that provide the skin with essential nutrients for a soft-looking, healthy glow and anti-inflammatory properties to prevent skin breakouts. Be Pure(R) Mineral Lip Balms are being introduced next month in 5 fabulous tints and 3 clear shades will include Beeswax, Cocoa Butter and Essential Minerals to moisturize and protect lips with soft color. Be Pure(R) Mineral Eyeliners also being introduced in early 2008, available in 10 new shades glide on easily and some are even self-sharpening with a smudger end for a smokey eye look. Sold in national drugstores and mass-market retailers, the JANE Be Pure(R) Mineral Collection also includes Loose and Pressed Mineral Powder, Mineral Foundation, Pillow and Crushed Blush and Eye Lighter Shadows.

About JANE

JANE fills a niche between value and prestige cosmetic lines. Sold in mass merchant retails and better drugstores throughout the U.S. and Canada, JANE has been featured in hundreds of national beauty magazines for editorial recognition and superb product quality. The brand also been featured on ABC-TV's "Good Morning America" in a segment about value and quality cosmetics where JANE won, hands down, in a blind product use test over department store high-end brands in the mascara category. Retail prices range from $3.00 to $7.00 and are sold in national drugstores and mass-market retailers nationwide.

For more information, visit http://www.janecosmetics.com and register to get fabulous savings and new product updates.

For more information, visit http://www.janecosmetics.com or call 410/780-7470.

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