Explorern.C. Offers Benefits Of Custom Solution - from ChoicePoint Precision Marketing - Product Announcement

Online Product News, March 1, 2002

ChoicePoint Precision Marketing has developed a new database technology platform for prospect marketing. The semi-customizable solution, ExplorerN.C., offers many of the benefits found in a custom solution, but at a significantly lower cost.

"With the ExplorerN.C. solution, clients can enjoy online view, query and analysis capability into their prospect universe, persistent individual, household and address identifiers, and a robust data model including historical promotion and response history," said Boyd Ober, vice president for ChoicePoint . "At 70 to 75 percent less than the cost of a custom solution, ExplorerN.C. offers companies of all sizes a cost-effective alternative that can help elevate their customer acquisition efforts to the next level."

The ExplorerN.C. solution is designed for use by marketers who want to improve their return on investment by actively managing the prospect management process, but do not have the time, resources or business need to develop full-scale custom solutions. Marketers can use the system to plan contact strategies, identify niche markets and uncover hidden product opportunities.

ChoicePoint Precision Marketing will continue to provide all processing and fulfillment services, which include integrating prospect data, running the actual mailing campaigns and producing all required mail, telemarketing and analysis files.

"To my knowledge this type of solution is the first of its kind in the marketplace," Ober added. "Clients either poured millions of dollars into a custom solution or had to settle for traditional list processing." The ExplorerN.C. solution provides the foundation to help ChoicePoint clients move from lead generation activities to advanced prospect management.

ChoicePoint Precision Marketing was formed when the resources of ChoicePoint Direct Inc. were combined with Marketing Information & Technology, Inc. (MITI), a leading provider of database marketing platforms. The combination of resources establishes a new standard for data usage, analytics and technology.

About ChoicePoint Inc.

ChoicePoint(R) is the leading provider of identification and credential verification services for making smarter decisions in today's fast-paced world. The company serves the information needs of insurance, business, government and individual customers, including Fortune 1000 corporations, asset-based lenders and professional service providers, and federal, state and local governments. ChoicePoint is committed to the responsible use of information and the protection of personal privacy as fundamental planks of the company's business model.

For more information, visit http://www.choicepoint.net or call 770-752-3190.