Brand Extensions/Ancillaries

Circulation Management, Nov, 1999

Hearst Corp., Lifetime Television, Women.com and Harvard Medical School have partnered to produce a women's health marketing program. Hearst places inserts in its magazines featuring health topics produced by Harvard. The inserts also contain links to Women.com and advertisements for Lifetime vignettes about the same topics...Popular Science and IMG Licensing have started a program that will give name recognition to the magazine on board games, software, school supplies, outdoor gear and science kits...Parenting and CNN Newssource Sales have launched 90-second Parenting segments twice a week on 80 stations during evening newscasts in Chicago, New York and San Francisco...Penton Media has launched eight online Industry Career Centers, through www.Penton.com, targeted at Penton magazine markets experiencing strong employment growth, such as Industry Week and Internet World.

The centers help employers find job candidates by posting openings and accessing resumes. Features also include salary calculators, relocat ion services and human resource centers. In a separate development, Penton will host Internet World China 2000 in April, which will include nine vertical industry events.