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Articles in Dec, 1999 issue of Circulation Management
- MERGERS/ACQUISITIONS - publishing acquisitions
- Quality Circulation Services - hires new associates
- eGain Communications Corp - to supply email marketing technology to Harte-Hanks
- Publishers Working to Head Off Double-Digit Periodicals Rate Hike
- Creative On Commission - direct mail budgeting
- The Direct Marketing Association - releases 1999 Statisticial Fact Book
- Rate Base/Frequency Changes - magazine rate and publishing frequency changes
- The Upside of the Talent Crunch - circulation executive salaries
- Engage - introduces www.AudienceNet.com
- REDESIGNS/REPOSITIONINGS - changes in magazine design
-
Improving Reader Service Response Numbers
by Greg Byrnes - Sendmail Inc - introduces M-Bill
- LAUNCHES - new publications
-
Checkouts 'R Us? - Wenner Media
by Karlene Lukovitz - Flashbase, Inc - launches free database service
- AFE: Shift in Top Execs
- Promoting Editorial Content Vs. Hype: Don't Knock It 'Til You've Tried It - sales promotion techniques
- The Audit Bureau of Circulations - revises free Job Resource Compilation
- Let's Not "Manage" Our Customers - how to build customer loyalty
- Brand Extensions/Ancillaries - publishing news
- American List Counsel - completes first-round financing
-
Trends We Could Do Without - And a Few We Should Jump On
by Elaine Tyson - Sweeps Bill Headed for Passage - sweepstakes law
- Games That Pay: Writing Effective Cover Lines And Skylines - writing techniques
- Experian - launches Prime Performance Modeling
-
Time Inc. Chief's Call for ABC Statement "Overhaul" Spotlights Reporting Issues - Don Logan
by Karlene Lukovitz - People - change in publishing industry personnel
- eMeta - launches eRights
- New Centrobe Executive Responds to Client Concerns - Centrobe Publications and Associations Division
- Renting Email Lists: Buyer Beware
- Promotions/Moves - corporate news
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- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
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