Experian - launches Prime Performance Modeling

Circulation Management, Dec, 1999

Experian (Orange, CA) has launched Prime Performance Modeling, a customized model that groups like individuals into clusters, matching the client's database to Experian's database of consumer information in order to enhance list performance. Models can be developed for each customer type, and are available in three packages costing $5,000, $8,000 and $12,000.

Experian also has launched Visitor Insight, an e-commerce solution that provides demographic information about customers who register on companies' Web sites to help enable companies to improve customer service, sales and delivery practices.