Media Industry
Industry: Email Alert RSS FeedThe Direct Marketing Association - releases 1999 Statisticial Fact Book
Circulation Management, Dec, 1999
The Direct Marketing Association (New York City) has released its 1999 Statistical Fact Book, offering data about all segments of the direct marketing industry, including catalogs, interactive, direct response advertising, lists, databases, direct mail, customer service and fulfillment. The book can be ordered online. Price: $105.95, DMA members; $165.95, nonmembers.
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