Circulation Management

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Articles in July 1, 2002 issue of Circulation Management

• Time Inc. And Pch Test Combo Offers
• Reconsolidation Pilot Test Set for Fall
• USPS Periodicals Validation: Growing Problem for B-to-B's
• SCUTTLEBUTT
• Capturing Email Addresses: The Quest For Cost-Effective Methods
• Lists/Databases/Selects
• Elle Tries Elle Decor Trial Sub As Incentive
• What's Behind the "Wantedness" Mystique?
• Newsstand: SBT-Related Issues Coming to Fore; IMPACT Documents to Go Out in Early July
• A Call to Raise B-to-B Circ and Readership Standards
• ROSTER
• How Adaptable is the USPS?
• Bpa Changes Member Suspension Deadline
• "Audit Standards Intact, Research Coming"
• Consumer Reports Practices What It Preaches
• 3 Major Publishers Testing Sub Sales in Post Offices
• 2002 Circulation Excellence Awards
• PEOPLE
• Lists: Overcoming Current Challenges
• Promoting Trade Shows As A Subscriber Benefit