16 Ways To Capture Customer And Prospect Email Addresses

Circulation Management, Oct 1, 2002

The only hitch: "It takes a lot of work in advance to identify the people who are qualified to receive both magazines," says Adams. "But it's worth it."

Some publishers have combined short-form and long-form requals in one effort. Adams hasn't tried that, but she does plan to try another variation: a requal and a qualification in the same call.

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