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ChoicePoint Precision Marketing has developed Explorer N.C

Circulation Management, March, 2002

* ChoicePoint Precision Marketing (Alpharetta, GA) has developed Explorer N.C., a database technology platform for prospect marketing. The system allows marketers to plan contact strategies, identify niche markets and uncover hidden product opportunities without having to develop a customized marketing system. An online component enables customer data tracking. Average cost: $500,000 annually.

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