PEOPLE

Circulation Management, May 1, 2004

HEARST ANNOUNCES HIGH-LEVEL CHANGES

Responding to the increased complexities of circulation and the continued upheaval in the business, Hearst Magazines has announced two high-level changes in circulation management.

GODSHALL JOINS HEARST

Ken Godshall joins Hearst as VP-consumer marketing. He will be responsible for the day-to-day circulation operations for all 18 Hearst magazines. Godshall will report to John Hartig, Sr. VP-consumer marketing and development.

Godshall brings to Hearst 24 years of experience in consumer marketing, product development, brand management, consumer research and strategic planning, most recently as Sr. VP, Time Distribution Services Inc.

VALK TAKES ON NEW INITIATIVES

Lindsay Valk becomes Sr. VP-analysis and planning, and continues to report to Hartig.

Valk was named Sr. VP, director of circulation marketing, in 1997, having joined Hearst four years previously. Since 1993, under his leadership, consumer profits grew to record levels and the consumer marketing operation made significant advances.

Valk will take on key strategic initiatives, including using store-level information to improve distribution, supervision of the transformation of fulfillment from batch processing to a new platform, and the roll-out of automatic billing without a credit card - an approach tested and perfected by Hearst over the last few years.

The changes were announced by Hartig.

"With Ken leading the day-to-day operations and Lindsay focusing on many of our more complex industry issues on both single-copy and subscription fronts, we are ensuring that Hearst is well positioned for the future," said Hartig.

HAL ORINGER MAKES THE MOVE TO CMS

Hal Oringer, previously Sr. VP of marketing at International Masters Publishers, has become a partner with Consumer Marketing Solutions. CMS is a partnership marketing company working with publishers and direct marketers on a consulting basis to provide sources of circulation and ancillary revenue opportunities.

Prior to International Masters, Oringer held senior executive positions at Newsweek and Meredith.

...Kimberly Shay, previously circulation marketing director of Sporting News, has joined Rodale Press as circulation director for Organic Style magazine. Prior to Sporting News, Shay worked with Sussex Publishing - publishers of Psychology Today and Mother Earth News - and Shanken Communications. Shay began her career as a circulation analyst for FOLIO: magazine.

...Paul Yager has been named associate circulation director at The Sporting News. Prior to joining The Sporting News, Yager was the circulation manager of Dennis Publishing's The Week. He has also worked in circulation management and new business promotion at Crain Communications, G J USA, Scientific American and General Media.

...Brian Cronin has been named publisher of Thomson Media's DM Review magazine. Cronin will be responsible for overall editorial and marketing efforts and for building the sales force.

Cronin comes most recently from Line56 Media, where he managed sales marketing for the print, online and events platforms. As publisher of Line56 Media, he launched Line56 Magazine in 2000 and Portals Magazine in 2003.

...Sabine Feldmann joins G J USA as associate publisher for Child magazine. She was previously national fashion director and advertising manager at Hearst's Cosmopolitan magazine.

...Peggy Northrop has been named editor-in-chief of More magazine at Meredith Corporation.

Northrop joins More from Organic Style magazine, where she had served as editor-in-chief since 2002. Northrop previously served as deputy editor for Real Simple magazine and executive editor for Redbook. She has also held senior level editorial positions for Glamour and Vogue, among other titles.