Supplier News/Circ Resources

Circulation Management, June 1, 2004

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BigTop Newsstand Services (San Francisco, CA), a national distributor specializing in independent magazines, has signed on six new titles, two of which are start-ups. The titles are Curve Magazine, a magazine for the lesbian lifestyle; Batanga, a new Latin music title published by the Internet radio network batanga.com; Boston Review, a political and literary forum; Christian Networks Journal, offering information on significant world events; Lip, a title featuring political commentary; and Swindle, a title art-directed by Shepard Fairey. www.indypress.org/programs/bigtop.html; (415) 642-0161

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Experian (Schaumburg, IL) and MeritDirect (White Plains, NY) have partnered to launch b2bBase, a cooperative database for B-to-B direct marketers. The database includes 11 participants contributing up to 60 months of transactional data, and has 11 million records to date. b2bBase contains transactional data from all participants, including data from Experian's National Business Database, which has verified information on 16 million U.S. businesses. Custom acquisition and retention models can be built for each mailer. Experian: (847) 517-5600; www.experian.com. MeritDirect: (914) 368-1000; www.meritdirect.com.

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Opt-in email marketing solutions provider Netcreations (New York, NY) has introduced ITProsDirect Email Masterfile, an opt-in email database of over 8 million IT professionals, which is selectable by job function, company size, and over 1,000 IT interest categories. (212) 625-1370; www.netcreations.com

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Kroll Direct Marketing, Inc. (Plainsboro, NJ) has joined forces with Internet search optimization firm Origami Media (Costa Mesa, CA) to offer Pay Per Click management services through Kroll, which allows online marketers the ability to buy "placement" on the major search engine portals using keywords that best describe their product or service. Origami Media improves major search engine rankings by optimizing site content and re-listing sites with major search engines. The basic service fee is $499 for initial set up, and $99 or 15% of media spending for monthly management. Kroll: (609) 275-2900; www.krolldirect.com

* PROMOTIONS/MOVES

Stacey Girt has been named senior VP, list management at MKTG Services. In addition, Pam Mulligan has been named VP, new business development...Kyle Fohlin has been promoted to VP, brokerage division and Jeri Martin has been promoted to sales manager in the list management group at List Services Corporation, and Rob Voelker has been named account manager...The Independent Press Association has named Maggie Wells general manager of BigTop Newsstand Services...SK G Information Services, Inc. has named Mike Green VP of the Database Group...American List Council has named Steve West as a senior account executive...Paul Zelin has been named senior account executive at MKTG Services...Vertis has named Joe DiMeglio VP, sales for the automotive national account team; Anthony Hegarty VP, sales for the financial national account team; Mike Lawson national director, sales for the insurance national account team; and Tommi Thornbury Pryor national director, sales for the nonprofit national account team.

The New England Mail Order Association (Portland, ME) has announced its 2004 board of directors and officers. Christopher W. Bradley (president and CEO, Cuddledown, Inc.) has been elected president, and Jean O. Giesmann (VP, creative services, Plow and Hearth, Inc.) has been elected VP. Newly-elected board members are Paul Imbierowicz (VP, product management, Abacus, a division of Doubleclick, Inc.); Margot Murphy Moore (president, 1-800-HOMEOPATHY and CEO, Hylands Homeopathic Canada); and Cindy Marshall (VP, marketing, Ross-Simons).