Lists/Databases/Selects

Circulation Management, April 1, 2003

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HearthSong (395,835 names, $105/M) Buyers who have purchased items such as books, games, puzzles, candles and beauty products from the HearthSong catalog. With an average age of 45, these individuals spend about $65 per order. Selects by recency, gender, dollar amount, last purchase and state/SCF/zip.

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Magic Cabin (44,508 names, $105/M) Buyers from the Magic Cabin catalog, which features creative play products for children, including toys, craft kits and books. Selects by recency, SCF, state, zip, last purchase and amount spent.

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Oxmoor House Change of Address Masterfile (516,512 names, $90/M) Book buyers who have recently moved to a new location or reported a change of address to Oxmoor House. Selects by gender, geography and recency.

Contact: Millard Group Inc., Peterborough, NH (603) 924-9262

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Internet Professionals (95,621 names, $225/M) Decision-making technology professionals who hold titles such as Web master and software development manager. Selects by job title, number of employees, operating systems, primary business and state/SCF/zip.

Contact: Rubin Response Management, Schaumburg, IL (847) 619-9800

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Medical Specialist Masterfile (1,532,800 names, $60/M) Doctors who are responsive to upscale consumer offers. Selects by specialty, age, business address, gender, group practice, home/home office, hospital address, phone number, SCF, state and zip.

Contact: American List Counsel, Princeton, NJ (609) 580-2800

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PaperDirect Email List (237,644 names, $225/M) Buyers of PaperDirect products such as business cards, presentation materials, paper templates, brochures and pre-printed laser design paper, who have opted in to receive third-party email offers. The file is 63 percent female, with an average income of more than $50,000. Selects by geography, gender, home address, business address, employee size, computer type, SIC code, sales volume and product.

Contact: Direct Media, Greenwich, CT (203) 532-1000

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Publishers Clearing House Jewelry and Beauty Buyers (631,312 names, $95/M) This file of jewelry and beauty-products buyers has been generated from PCH's sweepstakes mailings. These buyers spend an average of $30 per order. Selects by multi-buyers, zip and state/SCF/gender.

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Publishers Clearing House New Movers Masterfile (184,992 names, $85/M) PCH sweepstakes entrants who have recently moved. Many are married homeowners and spend an average of $30 per order. Selects by zip and state/SCF/gender.

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Publishers Clearing House Ride-Along (14 million names, $65/M annually) Mail order buyers of magazine subscriptions and value-priced general merchandise. (Program allows only one insert per mail piece.)

Contact: List Services Corp., Bethel, CT (203) 743-2600