Lists/Databases/Selects

Circulation Management, May 1, 2003

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Reader's Digest/BHE Presence of Children by Age (1,718,460 names, $85/M). Subscribers to Reader's Digest or buyers of Reader's Digest Books and Home Entertainment products who have children. Selects by child age range, gender of child, number of children, presence of children, hotline, gender of subscriber, income, state, SCF and zip.

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Mosaico Book Club (60,000 names, $110/M). Members of this book club for Hispanic Americans that offers publications by famous Hispanic authors as well as bilingual versions of popular American fiction and non-fiction. Selects by interest.

Contact: American List Council, Princeton, NJ (609) 580-2793.

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Printed Circuit Design and Manu-facture (37,300 names, $150/M). Magazine for engineers, designers and engineering management professionals that covers the latest techniques and technologies related to the manufacture of programmable devices and related high-density interconnects. Selects by state, SCF, zip, primary business, job function, end-user industry, type of design, type of manufacture, primary employer and products/services purchased.

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CMP Government and Military Technology Professionals (155,700 names, $225/M). Members of the U.S. military or government who are qualified subscribers to one or more of CMP's business and technology titles or are paid attendees of CMP conferences. Selects by state, SCF, zip, home address, number of employees in organization, job function, sales/revenue, IT products specified and operating systems.

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CMP Government and Military Opt-In Email Addresses (33,083 names, $400/M). Members of the U.S. military or government who have opted in to receive email offers from CMP and third-party companies. Selects by geographic, primary job function, operating systems, number of employees, job function and IT product specified.

Contact: Rubin Response Management Services, Inc., Schaumberg, IL (847) 619-9800.

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Real Simple Kids (146,000 names, $100/M). Readers of Time Inc.'s Real Simple who have children.

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Linen Source Catalog Blow-In (14 million names, $35/M). Catalog buyers who are interested in high-quality, decorative home furnishings, such as bed linens and window treatments.

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F&W Publications Book Club Package Insert (480,000 names, $60/M). Club consists of all members of the Decorative Artist's Book Club, Graphic Design Book Club, Northern Light Book Club, Woodworker's Book Club and Writer's Digest Book Club.

Contact: Millard Group Inc., Peterborough, NH (603) 924-9262.

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Hearst Enhanced Business Address Subscribers (283,954 names, $110/M). Professionals who receive a Hearst magazine subscription at their business address. Select by gender, SCF, SIC, state and zip.

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Balanced Scorecard Report Subscribers (5,057 names, $150/M). CEOs and other top executives who subscribe to this Harvard Management newsletter and are interested in improving their companies' performance.

Contact: Direct Media, Greenwich, CT (203) 532-1000.