2003 CIRCULATION EXCELLENCE Awards

Circulation Management, July 1, 2003

INFORMATIONWEEK CMP Media LLC (Manhasset, NY)

Total Qualified Circulation: 440,000 (12/02) Circulation Objective: 440,000

Director, Audience Development: Scott Popowitz Assistant Manager, Audience Development: Elizabeth Jordan Assistant Manager, Audience Development: Anita Young Coordinator, Audience Development: Jean Chang Assistant, Audience Development: Gina Molinaro Assistant, Audience Development: Christianne Leonardopoulos

On the heels of the magazine's Web site redesign, InformationWeek was tasked with reworking the customer service page to mirror the look and feel of the new site redesign. In addition, it was challenged with revitalizing the functionality and responsiveness of the customer service page, as well as all facets of customer service communications, including Web, phone and emails. Thanks in part to new, action-oriented HTML emails, renewal responses increased 35 to 45 percent. Additionally, new business response improved by using HTML emails stemming from winning direct mail concepts, as well as a very successful effort coming from the editor-in-chief. The magazine's traditional email, pass-along email efforts, and targeted pop-ups were effective, too.

GOLD WINNER

OPTIMIZE CMP Media LLC (Manhasset, NY)

Total Qualified Circulation: 70,000 (12/02) Circulation Objective: 70,000 (current and at launch with the November 2001 issue)

Corporate Director, Audience Development: Michael Zane Director, Audience Development: Scott Popowitz Direct Mail Director, Audience Development: Mary Griffin Director, E-Media: Ellen Brady Assistant Manager, Audience Development: Anita Young Coordinator, Audience Development: Jean Chang Assistant, Audience Development: Gina Molinaro

See Optimize's gold-winning capsule description in the Launches category (page 38) for details on the title's Internet Strategy.

SILVER WINNER

INTERIOR DESIGN Reed Business Information (New York, NY)

Total Qualified Circulation: 59,388 (12/02) Circulation Objective: 57,000

VP, Paid Circulation: Robert Conklin Circulation Director: Anne Osmer Assistant Circulation Manager: Kristin Rice

Interior Design circulation was able to cut expenses over 2001 by 7 percent while increasing contribution by 3 percent. Part of this was due to strategic use of the Internet. At the beginning of the year, the magazine implemented email renewals and online customer service operations that significantly cut down on paper and postage costs. The CM awards judges praised ID's Web site for "terrific use of space, a form broken up in chunks, so the customer is less likely to abandon it...easy to navigate, with the most important subscription information above the fold."

THE JUDGES

Business-to-Business

Barry Green VP, Director of Circulation Hearst Business Media

Beth Reynolds Circulation Director Primedia Business Magazines & Media

Dawn Tolan Group Circulation Director VNU Business Publications USA

Consumer

Susan Allyn Consumer Marketing Director FHM, EMAP - Metro

Simon Aronin Senior Director of Consumer Marketing, Consumers Union