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Circulation Management, August 1, 2003
* LAUNCHES
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June: Vegas from Greenspun Media Group and SoBe News Inc. features news, gossip and photos of celebrities who visit the magazine's namesake, Las Vegas, NV. Frequency: Monthly. Circulation: 80,000. Cover price: $5.00. Subscription price: $32.00... Hardcore Muscle from HCMuscle, Inc. (San Diego, CA) keeps readers abreast of the latest bodybuilding technology and nutritional supplements. Frequency: Quarterly. Circulation: 275,000. Cover price: $4.99. Subscription price: $19.99...Penton Media's Business Performance Management targets executives who are responsible for managing business performance. Frequency: Quarterly; bimonthly in 2004. Circulation: 25,000, controlled. September: Applied Mobility from Advanstar Communications will cover the mobile-technology industry for IT leaders and executives. Frequency: Nine times a year. Circulation: 50,000, controlled...CMP Media, in partnership with computer security industry trade association Computer Security Institute (San Francisco, CA), will launch Secure Enterprise, targeting executives responsible for their companies' system-security issues. Frequency: Twice this year; the publisher is planning to increase frequency to either nine times a year or monthly in 2004. Circulation: 45,000, controlled. October: simply B from Bloomingdale's and John Brown Publishing will cover fashion, travel and restaurants. Members of the retailer's loyalty program will receive the title in the mail for free, and copies will be available for sale in its department stores. Frequency: Quarterly. Circulation: 270,000. Cover price: $3.95.
* FREQUENCY/RATE BASE CHANGES
Hearst Magazine's Country Living Gardener will reduce its frequency from bimonthly to quarterly beginning with the fall issue. The title's rate base will be lowered also, from 400,000 to 350,000 as of its August issue...MediaTec Publishing Inc.'s Chief Learning Officer will up its frequency to monthly from bimonthly with its September issue...Budget Living from Budget Living Media will increase its rate base from 450,000 to 500,000 with its February/March 2004 issue. In addition, the magazine plans to increase its frequency in October 2004 from bimonthly to 10 times a year.
* FOLDING
Penton Media Inc. folded the U.S. print edition of Internet World with its June issue. Subscribers were offered a free subscription to Internet World's Internet Business, a weekly email newsletter... American Media will cease publication of Country Music with its August/September issue.
* REDESIGNS/RELAUNCHES
With its June issue, Smart Money from Hearst Magazines and Dow Jones has added health and lifestyle topics to its regular business coverage, in an effort to broaden its appeal to advertisers...With its June issue, DigitalTV from United Entertainment Media has changed its name to DigitalTV-Television Broadcast to reflect its coverage of terrestrial broadcast, cable, satellite and tele-communications delivery...RAMP Magazine unveiled a redesign with its July/August issue, featuring more current editorial that appeals to males ages 25 to 35. In addition, the title plans to up its frequency in early 2004 from bimonthly to 10 times a year...With its acquisition of Worth, CurtCo Media, publisher of Robb Report, will relaunch the title in October, changing its name to Robb Report Worth. The cover price will be reduced from $6 to $3.95, and in January, the title will increase its frequency from bimonthly to monthly.
* BRAND EXTENSIONS/PROMOTIONS
May Department Stores Co. and Hearst Magazines have partnered to offer House Beautiful-branded home decor merchandise beginning in 2005. The items will be offered exclusively in the retailer's stores, including its Filene's, Hecht's and Lord & Taylor chains...PEOPLE published its first national split-run for its "Top Bachelors" issue on June 20th. Half the newsstand copies had a cover featuring Great Britain's Prince William and the other half featured U.S. actor Ashton Kutcher. Editorial content was the same for both versions. Through a selective binding process, the two versions were interspersed on the newsstand, and readers were asked to vote online to select their favorite bachelor. All of PEOPLE's 2 million-plus subscribers received the Prince William version...Conde Nast has partnered with entertainment company Ministry of Sound to launch Trash in the U.K. The bimonthly British lifestyle title with a circulation of 100,000 hit newsstands in July and covers pop culture, music and fashion for 20- to 35-year-olds. The newsstand price is approximately $6.16, and each issue includes a free Ministry of Sound CD...The Food Network and Meredith Corp. have partnered to launch a cookbook series. The first book, From the Food Network Kitchen (WT), will kick off the series in the fall and the second book, From the Food Network Kitchens: Quick and Easy (WT), will be released in spring 2004. Meredith also has partnered with Home Interior & Gifts to produce home decor merchandise branded as the Better Homes and Gardens Collection. Sales will start in early 2004 via in-home presentations, where representatives will also offer subscriptions to BH&G...International Data Group and Belgian publisher Best of Publishing have partnered to publish Channel World Directory, an annual hardcover title providing forecasts for the information and communications technology market. Produced in Dutch-, French- and English-language editions, the title will reach a circulation of 5,000. In addition, IDG's CIO will publish a special issue in September, covering the global impact of technology. Recipients will be the 140,000 chief information officers who subscribe to the magazine, plus select Fortune 1,000 CEOs and CFOs...Time Inc.'s Fortune will debut "The Diversity Factor," a new section produced in partnership with UnityFirst.com and African American Newswire, with the October 13 issue. It will cover business issues, such as hiring and mentoring.
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