Brand Extensions

Circulation Management, Sept, 2001

In August, Disney Publishing Worldwide published a test issue of EXPN Magazine, with a cover price of $3.99 and a test circulation of between 30,000 and 40,000. The magazine, devoted to action sports competition and culture, was sold at the 2001 X Games in Philadelphia, the seven ESPN Zones and 1,000 Barnes & Noble and B.

Dalton bookstores. If the first issue meets goals, Disney will roll out with a circulation of 150,000 as early as February.. .Weider Publications, Inc.'s Fit Pregnancy published its first special issue, Fit Pregnancy Style, in August The special issue had a circulation of 150,000 (66 percent newsstand). Also, Weider has partnered with Town Sports International, owner of health and fitness clubs in the northeastern U.S., to create a custom magazine, Strong. The title will be distributed to 300,000 club members this fall, and 220,000 copies will be polybagged with select subscription copies of Shape and Men's Fitness in New York, Boston, Philadelphia and Washington D.C.. .Th e fifth non-English-language edition of Newsweek will launch in Poland this fall.. .By January, Martha Stewart Living Omnimedia, Inc., in partnership with The Seiyu, Ltd., will publish its first foreign edition of Martha Stewart Living, a Japanese-language version titled Martha...Ziff Davis Internet has launched PC Magazine Online at www.pcmag.com This is the first of 11 Ziff Davis magazine sites that were returned to the company from CNET Networks and ZDNet under an agreement reached earlier this year. Online rights to PC Magazine's print content will be shared with CNET Networks until March. U