A Warm Look

Store Equipment & Design, Nov, 2000

A smart store layout and attractive merchandising helps make your store a pleasant place to shop, so why specify flooring with a cold, institutional look? Mannington Commercial introduces Insight, a 12-foot-wide, rotogravure sheet flooring collection featuring six realistic wood and stone patterns.

"Insight is ideal for creating a warmer, more inviting retail environment for areas like in-store cafes and specialty areas like bakeries, where a more home-like feeling is desired," says Donna Ward, director of marketing. Designed for light to moderate contract applications, Mannington's patented NatureForm texturing process combined with the company's JT-88 low-gloss vinyl wearlayer produces authentic styling and outstanding performance. The innovative IBACK backing system means added durability and easier handling during the installation process.