United Steel & Wire Co
Store Equipment & Design, May, 2000 by Ben Housten
* Larry Danton of Gulley's Store Fixtures, Fort Meyers, Fla., was eyeing some shopping carts at the United Steel & Wire Co., Battle Creek, Mich. (of cereal fame), booth. What most interested him was United's sales flexibility. "A shopping cart is a shopping cart," he said, "but being able to buy 10 instead of 25 is the key, so it looks like we'll do business with them."
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