Bushmills bash - Promotion Update

Cheers, Jan-Feb, 2002

In order to celebrate Bushmills' rich heritage, Austin, Nichols has created Celtic-themed on-premise programs to support Bushmills during the key St. Patrick's Day 2002 selling period. The "Welcome to St. Patrick's Day 1608" on-premise party kits will help proprietors transport their customers back to a St.

Patrick's Day fete in the year 1608 -- the year the distillery was licensed. Kits include Celtic-themed items such as blinking "wench" and "squire" buttons, jester hats, tattoos, t-shirts, banners, pennant streamers, table tents and more.

COPYRIGHT 2002 Adams Business Media
COPYRIGHT 2002 Gale Group

 

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