Food Industry
Industry: Email Alert RSS FeedTaking the Shot - whiskey promotions - Brief Article
Cheers, March, 2000
Old Forester Kentucky Straight Bourbon Whisky is hitting the season with a college basketball-themed promotion. Marketed by Brown-Forman Beverages Worldwide, the whiskey hopes to score with its interactive table tent game called "The Old Forester Shoot-Out." Customers play the game by either flipping quarters into "Shoot Out" logoed shot glasses or paper "nets" that attach to the table tent.
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