Food Industry
Industry: Email Alert RSS FeedThe Macallan - Brief Article
Cheers, March, 2000
Looking to improve its ability to standout on the shelf, The Macallan has introduced a new design for the packaging of its 12 and 18 year-old single malt Scotch whiskies. The new packaging features warm autumnal colors on a cream-colored backdrop. The 18 year-old will now be packaged in a tube, while the 12 year-old will continue in a box.
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