SABMiller has unveiled new packaging for Miller Lite - Brand Scorecard

Cheers, March, 2003

SABMiller has unveiled new packaging for Miller Lite in a "year-long commitmen" to reinvigorate the brand. Beginning this month, SABMiller will roll out a new logo backed up by a comprehensive marketing plan to deliver it to consumers.

COPYRIGHT 2003 Bev-AL Communications, Inc.
COPYRIGHT 2003 Gale Group
 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
  • Click Here
  • Click Here
  • Click Here
  • Click Here
advertisement
Click Here

Content provided in partnership with Thompson Gale