Food Industry
Industry: Email Alert RSS FeedSo Sour - Promotions
Cheers, March, 2003
Midori introduces the Midori Sour at special on-premise events nationwide this year. The "Midori Sour Stir it Up" promotion is part of the brand's broader advertising/promotion campaign, "Midori Lights it Up." As part of the program, consumers can enjoy their favorite melon liqueur at festive events featuring a host of exciting materials, including branded t-shirts and glow buttons, Midori sour recipe/website cards, and special glassware designed to show off the colorful Midori Sour cocktail.
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