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Taste and see - Promotions

Cheers, March, 2004

St. Patrick's Day marks the Murphy's Challenge, a battle cry from the Cork, Ireland brewer to promote Murphy's Stout. St. Patrick's Day promotions will arm on-premise accounts with promotional items. "Take the Murphy's Challenge" is the theme on all POS and on-premise banners, including a push to www.drinkmurphys.com where beer drinkers can challenge themselves to pour the perfect pint. St. Patrick's Day branded collectors' cups will be included. Star Brand Imports, based in White Plains, NY, imports.

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