Cheers

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Articles in April, 2004 issue of Cheers

• Guest column: more and better
  by Mike Ginley
• What manufacturers need to know: operators and consultants share their views
• Low carb import
• New Italian wines
• Good news—and bad
  by Jack Robertiello
• All hail
• Melon-flavored vodka
• Single vineyard zinfandels
• Cheers Beverage Conference 2004 sets attendance, sponsorship records: Fleming's Bill Allen, 500+ attendees, seventh annual event
• Drinks with the right accent: from exciting cocktails to best-selling wines and beers, Americans are drinking in the Latin flavor
  by Robert Keane
• Rum
• HandbagHanger
• President's corner
  by Jim Clerkin
• Good news in the next wave: head of wine marketers says young consumers love wine
• Papaya mix
• Washington State wines
• Burger and brew, 2004
• America's Growth Brands: the hottest selling wines & spirits in the U.S
  by Richard Brandes
• Flavored vodka
• California sparkling wines
• The cocktailian Holy Vesper: in which our country cocktailian says his evening prayers
  by Gary Regan
• Marketing + merchandising = money: marketers tell their secrets
• Spring seasonal beer
• Stemless fine wine glasses
• Keynoter Bill Allen challenges conference attendees: Fleming's CEO says quality is key
  by Sharon Boorstin
• A different world: wine sales are up, but value and smart sales efforts are now kings
  by Ken Collura
• California wine
• Q-Systems Inc
• What to do when your profits fall short: a checklist for the wise
  by Robert Plotkin
• Liability and how to prevent it: thinking twice about beverage policy
• Flavored malt beverage
• District series
• Uncorking the $1.6 trillion multicultural opportunity: marketing to African-, Asian- and Hispanic-Americans
• The Millennials at the bar: there's a new wave coming, and it's unlike any that's come before
  by Pamela Govinda
• Flavored rums
• Drinks
• Wine training camp: four of America's best wine trainers share secrets
• Pineapple rum and mango rum
• Blender