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Industry: Email Alert RSS FeedCentury Council launches underage drinking program
Cheers, April, 2007
"Ask, Listen, Learn: Kids and Alcohol Don't Mix" is the recently released program from The Century Council. The initiative provides both kids and parents with information and strategies to jumpstart conversations about the dangers of underage drinking.
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The Century Council, a not-for-profit organization funded by distillers dedicated to fighting drunk driving and underage drinking, partnered with Nickelodeon to develop the interactive program aimed at preventing underage drinking. According to the Century Council's research, 65 percent of adolescents say parents are the leading influence not to drink.
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