Cheers goes West - Currents

Cheers, June, 2003

The dates and location are settled, and we're already furiously planning events for the 2004 Cheers Beverage Conference. Next year's conference will be held February 17-18 at the Hyatt Regency Irvine in Irvine, CA. We've got a friend and speaker at past conferences, Steve Olson, to he our master of ceremonies, and have been lucky enough to garner Chris Sullivan, CEO of Outback, Inc., as our keynote speaker. Jimmy Skeadas and Showtenders will participate, as usual, and Doug Frost, MW and MS, will also lead a discussion. Conference highlights will also include tasting opportunities, new marketing ideas, lots of original research on adult beverage consumers, chain operator panels, and lots of networking opportunities. We'll share more with you as the conference line-up comes together, but meanwhile, operators can register until December 15 for $395. (Supplier registration is limited to sponsors.)

To Register or for more information, call the Cheers Beverage Conference headquarters at 888-EVENT29