Food Industry
Industry: Email Alert RSS FeedBeer and footie - Promotions
Cheers, June, 2003
Carlsberg, the largest beer sponsor of soccer worldwide, has launched its new promotional campaign, "Are you Part of the Game?" Promotional materials include a replica Liverpool jersey (from the English national team), a FIFA-approved match soccer ball, a Coaching jacket as well as case cards, coasters and posters. Soccer gear and goodies are being sold at on premise locations as well as online at: www.us.carlsberg.com.
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