In the spotlight

Cheers, June, 2003

Allied Domecq presents the following summer consumer promotions as a part of our dedicate effort to be your First Choice Supplier.

KAHLUA UNLEASHES SUMMER HAPPY HOUR PROGRAM

Kahlua will awaken your happy hour this summer with an integrated program featuring a multi-faceted ad campaign and on-premise "Unleash it" happy hour promotions. During the promotion, delicious Kahlua cocktails will be delivered to your customers in a branded give-away Kahlua shaker. Table tents and permanent signage are available to enhance the events. Unleash the Kahlua lover in your customers.

STOLI REVEALS TRUE SELF

Stolichnaya, the world's #1 vodka, reveals its true self to consumers in bars nationwide through sampling events that will open consumers' eyes to the many ways the genuine vodka can be enjoyed by genuine people. On-premise promotions will offer consumers (where legal) Stolichnaya base brand and Stoli Flavor shots straight up or in delicious mixed drinks so they can discover and enjoy the genuine taste of Stoli.

BEEFEATER BOLD SUMMER SPIRIT

Beefeater, the proud sponsor of "Psycho Sailing", is gearing up for a six-city summer on-premise promotion tour that ties in with the 50-foot "Beef eater Bold Spirit" racing sailboat, the same boat that skipper Brad Van Liew competed with in the 2002-2003 Around Alone Race. Events will encourage consumers to enjoy the bold spirit of Beef eater through on-premise drink promotions and trivia games.

Make Allied Domecq your first choice. Contact your local distributor or call Allied Domecq at 1-866-467-8654 for more information