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Industry: Email Alert RSS FeedA US court has temporarily stopped Interbrew from integrating distribution of Beck's with the Interbrew-owned Labatt USA - Brand Scorecard
Cheers, July-August, 2002
A US court has temporarily stopped Interbrew from integrating distribution of Beck's with the Interbrew-owned Labatt USA. Interbrew intends to appeal a court order which suspended the integration after its partner in the Labatt USA venture, Wisdom Import Sales, objected that it had not been consulted. Meanwhile, Interbrew will distribute Beck's through its existing U.S. network.
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