"La Leche" tour - Promotions

Cheers, July-August, 2003

Heineken USA is teaming up with the Sonic 360 record label to promote the "La Leche" summer concert tour, which will stop in Houston, Chicago, Miami, Los Angeles and New York. The promotion targets Hispanic consumers and those interested in Nortec music, a cutting edge fusion of traditional northern Mexican folk music and electronic music. Each event will feature performances by Nortec DJ, DJ Playboy Zen and a live Nortec band. For more information on the tour, visit www.sonic360.com.

CIRCLE READER SERVICE NO. 25