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Cheers, July-August, 2004
Does your company offer the best beer program in the U.S.? Are your cocktail sales driving your business? Is your wine program your pride and joy? Do your customers rave about your non-alcohol offerings? Then it's time to start planning your submission for the 2004 Cheers Awards for Beverage Excellence, which will be presented at the Cheers Beverage Conference next February at the Hyatt Regency Irvine, Irvine, CA.
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There's nationwide competition in eight categories open only to chains. Categories are Best Chain Beer Program, Best Chain Wine Program, Best Chain Spirit Program, Best Chain Non-Alcohol Program, Best Chain Overall Beverage Program, Best Beverage Menu, Best Beverage Merchandising Program and Best Signature Drink.
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Operations may enter in multiple categories but may only win in one category (excluding overall program) in any given year. There is NO entry fee, and all entries will be judged by a distinguished panel of experts in the beverage, bar and restaurant business. See the entry form elsewhere in this issue.
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