Harvest Fall Beer Promotions

Cheers, Sept, 2000 by Priscilla Estes

"The beer promotions really help us. We put Carlsberg banners outside and do price point specials. We also give away lots of t-shirts and replica shirts." Keane expects a big boost in carlsberg sales if Nevada Smith's gets screening rights to Mel Gibson's film about the Manchester United soccer team.

"It premiers in Europe in October," and features the bar, says Keane, who adds. "If we have the U.S. screening party here we'll have Mel Gibson as well." Expect more than European expats to show up for that one.