Healthy brew - Currents

Cheers, Sept, 2002

The state of the beer industry in the US is sound and getting sounder, according to "Beer is Volume with Profit," Miller Brewing Co.'s 76-page overview of the beer industry.

"Beer" provides a comprehensive analysis of the $69.9 billion U.S. beer industry, with detailed information on beer sales in all venues, including on-premise locations. Additional information includes details on the growth of flavored malt beverages, which have had a dramatic impact on the industry. With more than 200 million barrels sold, $34.2 billion in retail beer profits, and explosive growth of flavored malt beverages, the beer industry enjoyed a healthy 2001 according to the report. Released by Miller in mid-July, "Beer..." can be ordered free by calling 1-800-MBC-BEER or by requesting a copy via www.milleradvantage.com.