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Industry: Email Alert RSS FeedOld Forester Bourbon - Brand News
Cheers, Sept, 2002
Brown-Forman is planning a major re-launch of its oldest brand, Old Forester Bourbon. The company is ready to sink about $13m in a major re-launch of the brand. originally introduced in 1870. In 2001 the brand accounted for 1% of the US bourbon market. The re-launch starts with the introduction of a limited edition. Old Forester Birthday Bourbon.
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