Food Industry
Industry: Email Alert RSS FeedGimlet eyed promo - Promotions
Cheers, Sept, 2002
Mott's announces the Rose's Gimlet & Win It Sweepstakes. Open to consumers, operators and retailers, the campaign marks the first brand promo since 1995. At www.Rosesgimlets.com, consumers and restaurant professionals can win a trip to New York, a Panasonic Pureflat TV monitor and more. Rose's has added a twist to the Gimlet by using rum and vodka as white spirit alternatives, as well as the addition of Rose's Grenadine, orange and blue curacao, sour-apple liquor and melon liquor, resulting in nine brightly colored gimlets. Recipe guides, table tents, and coasters will support the promo.
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