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Industry: Email Alert RSS FeedFootball brew - Promotions
Cheers, Sept, 2002
As the football season kicks off, Corona and Corona Light will position itself as the "Official Sponsor of the Time Out" in football-themed creative. The campaign includes radio advertising and promotional materials surrounding the "Time Out." The radio spots will air this fall in the west. On-premise retailers can get turnkey kits packed with POS materials. The kits include banners, pennant strings and display card schedules to keep track of the local team. Also included are table tents, key chain bottle openers and coasters.
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