Food Industry
Industry: Email Alert RSS FeedTequila-spiked rum - Products
Cheers, Sept, 2002
Get ready for Ciclon, Bacardi Gold Rum infused with imported tequila and natural lime flavor. The new tequila-spiked rum -- 90% Puerto Rican rum, 10% reposado tequila -- is 35% ABV and is the first such product on the US market, according to supplier Bacardi. Ciclon is said to be good straight, mixed with soft drinks and in Margaritas. Significant ad spending and promotion is expected, aimed at 21 - 29 year old adults, especially 21 - 24 year old males.
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