President's corner

Cheers, Oct, 2003

Over the past two years, I've watched with admiration while Allied Domecq partnered with you, our valued customers, to grow its business in a tough, competitive environment.

As the company's new North America president, I'm excited about the opportunity to build upon this momentum. And, I'm convinced that we will achieve even greater mutual success by striving to become your " First Choice Supplier".

Key to our efforts will be improved field execution thanks to our " Move to Markets" structure, as well as superb marketing based on proprietary consumer insights and innovation. Allied Domecq's largest product launch in history--Kuya Fusion Rum--is a successful testament to our commitment to creating enjoyable drinking experiences for our consumers. I am also excited to report that Sauza has surpassed the one million-case mark. New advertising on our key brands--including Kahlua, Stoli, Sauza, Courvoisier, Maker's Mark, Midori and our new Wet by Beefeater--will help create consumer pull during the holiday season, while value-added packaging, such as our Stoli Ice Shot Glass maker and Kahlua Luminary Tin, will light up retail cash registers.

I look forward to working with all of you in the coming months. With your support, we will continue to make the Allied Domecq portfolio a profitable addition to your back bar.

Best regards, Jim Clerkin President, Allied Domecq Spirits, North America

Call Allied Domecq at 1-866-467-8654 for more information

Focus Brand

KAHLUA UNLEASHES A FULL SCHEDULE THIS FALL

Watch out for Kahlua! On the heels of outstanding growth, Kahlua continues the momentum with a fully integrated advertising and promotions campaign. An unconventional multimedia advertising campaign hits the scene this fall utilizing creative that plays off the current ground-breaking print ads featuring the "Tiger Lady" who beckons customers to let their real selves out. In the promotions area, Kahlua is hosting a variety of happy hour events featuring classic Kahlua cocktails like the popular Kahlua White Russian.

KAHLUA FEATURE HOLIDAY DRINK RECIPE:

   1 part Kahlua
   2 parts Egg Nog
   Garnish with Whipped Cream

Spice up this holiday favorite with Kahlua. Top it off with whipped cream and a sprinkling cinnamon.

A UNIQUE PARTNERSHIP

On another front, Kahlua is partnering with Conde Nast publications and Saks Fifth Avenue in a unique multi-layered program. Advertorial inserts featuring Kahlua will appear in October issues of Vogue, Gourmet, Conde Nast Traveler, The New Yorker and Architectural Digest. The advertorial will also be mailed to 500,000 and emailed to 750,000 Saks Fifth Avenue customers. A window display featuring Kahlua will be built in key Saks stores coupled with in-store "Make It Your Own" sampling events to create awareness for Kahlua and help drive your Kahlua sales even higher.

Make Allied Domecq Your First Choice

Holiday Trimmings

PROMPT MENUS RAISE SPIRITS

Team with Allied Domecq's PROMPT program to make the most of this key selling season. Fun, festive holiday drinks and food selections make customers feel extra this time of year. 'Tis the season! And what better way to get them into the spirit than with this proprietary custom menu program? Check out this season's inspiring designs featuring Allied Domecq's tempting recipes. These menus will prompt customers to order Allied Domecq brands and signature drinks that create high spirits and high margins. For more information, visit www.prompt-menu.com.

BRIGHTER BOTTOM LINES WITH ALLIED DOMECQ EDUCATION PROGRAMS

Beginning this fall, Allied Domecq brands launch new educational programs for bartenders and waitstaff. Kahlua, Kuya, Beefeater, Malibu, and Stoli, along with other Allied Domecq brands, introduce their own trade education programs to enhance knowledge of product benefits, taste profiles and drink focus. Tasting seminars, training guides and branded materials will help deliver the message and increase your profits.

STOLI CANDY CANE MARTINI

   2 parts Stoli

   1 part Hiram Walker
   Peppermint Schnapps

   Garnish with Candy Cane

Add a seasonal twist to your favorite Stolichnaya cocktail and celebrate the holidays in style.