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Articles in Nov-Dec, 2002 issue of Cheers
- Is it that time already? - By the Way
- Bushmills - Brand Scorecard
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Putting the 'sell' in celebrate: hyping a holiday can give a bar or restaurant reason to rejoice
by Cheryl Ursin - Three unusual Islay malts - Products
- California wines - Products
- Bayou zinger - Drinks
- WOW - Currents
- King cocktail - Currents
- Home at the bar - Promotions
- Champagne - Products
- Ultra-premium rum - Products
- Himalayan sunset - Drinks
- Moet & Chandon - Brand Scorecard
-
Winter warmers: hot drinks are hot items on both drink and dessert menus
by Michael Sherer - Islay single malt Scotches - Products
- Russian River Valley Reserve wines - Products
- Mandarin meltdown - Drinks
- Wine is up - Currents
- Cooking with Kahlua - Currents
-
Malt meets malt: restaurants and bars known for brews can leverage the malt connection to sell more Scotch
by Lew Bryson - Vintage-dated bourbon - Products
- Triple Sec - Products
- Red, hot and blu - Drinks
- E&J Gallo - Brand Scorecard
-
$KA-Chang$! P.F. Chang's China Bistro brings Asian food and beverage flavors to middle America
by Anne Watson - Single malt Scotch - Products
- Mexican brandy - Products
- Melon-apple Martini - Drinks
- Bigger and easier - Currents
- Vincor International - Brand Scorecard
-
Breewing up business: beer industry execs offer their take on what's Brewing
by Michael Sherer - Islay single malt - Products
- Port - Products
- Juzu - Drinks
- Shaw-Ross International - Brand Scorecard
- Crystal spirit - Currents
- Warm winter beer - Promotions
- Sour flavors - Products
- Single-varietal Spanish wines - Products
- 43 key lime pie - Drinks
- Tequila Corazon de Agave - Brand Scorecard
- Correction
- The Girl's alright - Promotions
- Special edition wine - Products
- Honey dew vine water - Drinks
- Bowmont Corporation - Brand Scorecard
-
First Choice is a solution - Guest Column
by Mike Ginley - Happy Hoopla days - Promotions
- Cream liqueur - Products
- Sparkling wine - Products
- 43 red mojate - Drinks
- David Sherman Corporation - Brand Scorecard
- Still House Wine - Currents
- Snow what? - Promotions
- Vodkas - Products
- Glassware - Products
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