David Sherman Corporation - Brand Scorecard

Cheers, Nov-Dec, 2002

The David Sherman Corporation has acquired the worldwide rights to the production, bottling, sales and marketing of Margaritaville Tequila; the brand was launched by Seagram in 1999, and since the sale of the Seagram's drinks business has been handled in the transition phase by Pernod Ricard.

COPYRIGHT 2002 Bev-AL Communications, Inc.
COPYRIGHT 2002 Gale Group

 

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