Food Industry
Industry: Email Alert RSS FeedSnow what? - Promotions
Cheers, Nov-Dec, 2002
Snowboarding is already the fastest growing on-snow sport, and Warsteiner Importers promises to take it to a whole new level this winter, tying its flagship Warsteiner, one of the fastest growing imported beers, to the work of the sports artist Bryan Robley. The winter promotion features electrifying custom snowboarding artwork created specially for Warsteiner. Custom designed images will be showcased in on-premise point-of-sale material including snowboard, a striking easel back display card, posters, customizable banners and tabletop inserts. The materials feature the tagline "Because life is too short to drink cheap beer."
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