Cheers cracking the case on beverages

Cheers, Nov-Dec, 2005

February 15-16, 2006

Hyatt Regency Irvine * Irvine, CA

We're sure you've heard the buzz ... the Cheers Beverage Conference, presented by Cheers magazine, has become the premier executive-level event for the beverage industry--focused on showcasing new ideas and programs guaranteed to bring you the right solutions for your on-premise beverage business. So come join us!!!

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You won't want to miss a minute of CBC 2006, including the forward-focused program and speakers and especially the CBC Highlight on Thursday Evening--Cheers Annual Beverage Extravaganza, where adult beverages and nonalcoholic drinks and ideas come to life, thanks to our valued sponsors' products and the creativity of some of the best bar and beverage masters in the country. See and taste new products and ideas, and sample some amazing cuisine from our first-time Showcase Celebrity guest chefs.

Who Should Join Us?

Corporate-level Foodservice and Hospitality executives responsible for specifying or buying on-premise beverages and related products, and executives responsible for creating and/or marketing the beverage program.

Target Titles

Beverage VP/Director, F & B VP/Director, Marketing, Operations, Purchasing, Owner, and Partner--from national, regional, or local restaurant and hotel chains or management companies, night club and bar concepts, casinos and cruise ships, multiconcept independents, and high-volume independent operators. Attendance by wholesalers and consultants is limited, and CBC is restricted to sponsor-only supplier attendance.

REGISTRATION

Operators

Before Jan. 27, 2006 $395 pp

After Jan. 27, 2006 $595 pp

At-Conference $750 pp

Suppliers

Attendance is limited to sponsors only.

Call Cheers 2006 at 888-EVENT29 for registration and information or visit our website at cheersconference.com

CHEERS BEVERAGE CONFERENCE 2006

AGENDA

Wednesday, February 15, 2006
11:00         The Mystery of Beverage Welcome Luncheon
12:00         Opening Remarks--Charlie Forman
              VP/Publisher, Cheers Magazine Welcome & Introduction--
              Steven Olson, Master of Ceremonies
              Cheers Excellence in Beverage Operator Awards
              Industry Overview--Marion Minor
              President & COO, Adams Beverage Group
              "5 Clues to Solving the Mystery"
              Charlie McConnell, NPD
              Networking Break
 2:30         Beverage Business Breakouts *(repeated twice) "Legally
              Investigating Beverage Marketing"*
              Moderator--Stephen Barth
              Hospitality Lawyer.com
              "Consumers Continue Consuming ... The Case Goes on"*
              Moderator--Jack Robertiello, Adams Beverage Group
              "Partnering with Control States: A Guide for Successful
              Beverage Operations in Control States"
              Tim Johnson, Champps Entertainment, Inc.
              Debbie Allison, Darden Restaurants, Inc.
              "Hands-on Discussion of Consumer Trends"
              Moderator--Marion Minor
              Adams Beverage Group
              "Perfect Partners"--Beer and Food Pairings for Profit (a
              tasting workshop)
              Moderator--Stephen Beaumont
              "Wine ... Fad or Fashion"
              Moderator--Doug Frost
              Networking Break
              Repeat of Indicated Breakouts*
 4:45         Catch Up and Feet Up Time
 6:15         Beverage Classics ... "Cracking the Case" Cocktail
              Reception
 7:30         FREE EVENING
10:00         Late Night at the Lobby Bar

Thursday, February 16, 2006
 8:00         Continental Breakfast
 9:00         Opening Remarks
              Keynote--Doug Brooks CEO
              Brinker International
              Networking Break
10:30         Business of Beverage Breakouts
              *(repeated twice)
              "Cracking the Case on Successful Beverage Programs" ...
              It's About Training"*
              Moderator--Tim Hanni, WineQuest
              "Alcohol-Free Marketing ... the Secret for Success with
              Consumers"*
              Moderator--Robert Plotkin, Bar Media
              "Beer Innovation"
              Moderator--Stephen Beaumont
              "Hitting on the Right Target with Wine Consumers"
              Moderator--Jack Robertiello
              Adams Beverage Group
              "Digging Deeper for Clues to Better Beverage Sales"
              Moderator--Jeff Grindrod, Nova Marketing
              "Passing the Bar"
              Moderator--Steve Olson, AKA Wine Geek
              Logistics Break
              Repeat of indicated Breakouts*
12:30         Luncheon
 1:30         "Managing Your Emotional Energy"
              Stephen Barth, Hospitality Lawyer.Com
              Today's culture of conflict and negativity thrives on
              negative rituals and drives destructive behavior. This
              presentation enables you to manage, direct, and manifest
              positive emotional responses enhancing personal and
              professional outcomes.
 2:30         Cheers EAB Manufacturer Awards
 3:30         Closing Remarks
 3:30-6:00    Open Time for Meetings and Networking
 6:00-8:30    Cheers Annual Beverage Extravaganza