Food Industry
Industry: Email Alert RSS FeedVirgin Vines
Cheers, Nov-Dec, 2005
Virgin Vines was launched last September by Richard Branson, chairman of the Virgin Group of Companies, in partnership with Brown-Forman Wines. The screw-topped wines take a non-traditional approach and carry the motto. "Unscrew it, let's do it." Virgin is appealing particularly to young adults who may be just discovering wines. Virgin Vines Chardonnay and Shiraz are available in 750 ml or a PET 187-ml four-pack.
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