Impact of Budweiser sale

Guns Magazine, Nov, 2008

The recent sale of the Anheuser-Busch Companies to Belgian conglomerate InBev has potential implications for the entire sports community. Budweiser and the other A-B brands have been major advertisers on televised sporting events--to the tune of $218,000,000 a year--and also perennial major sponsors of outdoor sporting and conservation organizations.

The National Shooting Sports Foundation, the National Fish and Wildlife Foundation, Ducks Unlimited and the American Trap Shooting Association are among the many groups which are supported by, or partner with, Budweiser. At this point, InBev's future marketing approach is not known, but with hundreds of millions of dollars in play, for sure the whole sports world is watching.--Courtesy NSSF